Step 1 - Choose your brand name

Brand isn't made in days so you should give a deep thought in brand name and decide accordingly. People prefer using general term for easy recognition. But generic term is so common that you will face very difficulty while registering. For example, you will come across various store named AtoZ store, Laxmi Bhandar, Competent Builders or Star services, these are very common. Before naming your brand keep a note of following points:

Whether it is your name or logo, try to make it original and duplication free. Although for advertising purpose, you might like to go with a generic or a common name, it is not wise. You would also want to make it unique. Even a near resemblance to any existing brand in your work field is a hurdle for your application.

• Do not apply for trademarks that are similar to well known trademarks like Philips, Siemens, Godrej, Reliance, and Tata, etc.
• Ensure that descriptive marks are not used, namely marks that merely describe the goods or services, for example: �Rose and Petals� for gardening, �Samosas� for food business, �Big Bazar� for grocery store, etc.
• Avoid using surnames like �Aggarwals�, �Shetty�s�, �Iyengar� or �Adigas�.
• Make the trademark fanciful. It is always better to make up or invent new words or phrases for a trademark. It gives you the strongest chances of getting approval. For e.g. Financy Anzalist
• Use arbitrary marks. Wherein a product is trademarked with an ordinary name which is not directly associated with the product. For example, Shell for petroleum, Amazon for booksellers, and Amul for dairy products, etc.
  
  

Step 2 - Choose your TM Class

Step 3 - Pre Fill Search Trademark

Now, You know your Trademark Class list applicable and you have already shortlisted a brand name to be used the next important thing you must do is to conduct a pre- filing search. The importance of a pre-filing search is to ascertain the availability of the brand name as a trademark i.e. to identify if there is any other entity that has already adopted a trademark which may be identical or deceptively similar to the brand name that the entity wishes to adopt as its trademark

Go to Pre Filing Search

In this Pre-Filing search:

Wordmark: Put your brand name (For example Financy)

Class: put the numeric class which you chose from step 2.

Click on search,

If upon conducting a search no identical or similar trademark is revealed then the entity can proceed with filing the trademark application to register the brand name and commence marketing or promoting the products/services under the brand name. It is advisable to conduct a pre-ling search to ensure that the entity does not spend substantial money in promoting the brand just to be sued by another entity that had adopted a similar brand name in respect of same goods earlier in time.

Step 4 - Choose your Product List

Here comes the most important part i.e. carefully choosing your product list from the list provided, making any silly mistake here like spelling mistake or writing half words or incomplete phrase can make your Application, MIS-F (reply to Formality check fail).

Now click on your trademark class list below & choose your Products carefully.

Copy the product along with the Harmonised codes written on the left hand side.